Booking Engine
XML based Booking Engine
Internet Booking Engine
White-Label
XML Gateway
XML Switch
OpenTravel Alliance
OTA
Travel Middleware
XML Middleware
Travel Distribution System
Travel e-commerce
Service Oriented Architecture
SOA
Online Travel Portal
Destination Portal
Content Management System
CMS
Web 2.0
Marketing Automation
eCRM
Online CRM
Campaigns
Drip Marketing
Social Networking
Travel 2.0
Central Reservation System
CRS
Inventory System
Extranet
web-based CRS
Avani Cimcon Technologies' Marketing Automation Suite – CARMA (Customer Appreciation and Relationship Management Application), customized for travel industry, offers whole bouquet of SaaS (Software as a Service) Solutions ranging from sophisticated Marketing Campaigns, Drip Marketing, Business Networking, Customer Retention, Content Management System and “Do-It-Yourself” websites. Each module is independent and can plug-in to any existing systems thus allowing you to leverage your existing IT infrastructure.

With CARMA one can create template-based multilingual campaigns with repeated periodic scheduling. These can be sent off in the form of Email, Print (PDF, Bulk print). It is backed up by an ergonomic and well-organized content management system and a full-fledged compliance workflow. It also adds web presence for individual campaigns by adding web-extensions to the campaigns. To sum-up and analyze the outcome of these campaigns there is a powerful comprehensive reporting and analytics module that provides immediate feedback to measure success and improve future marketing initiatives.
Use of our solutions optimizes the effectiveness and cost-efficiency with which a company delivers critical messages to customers and prospects. These, reduces marketing costs, allows users to quickly and effectively identify and target most profitable customers and prospects, allows implementation of customer retention strategies, helps in building relationships and create linked business networks.